The future of immersive purchasing - should companies settle for less?

Should companies ever settle for immersive buying journeys that don't look and feel real? I don’t think so. Buyers demand it, and the technology is ready to deliver it.

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Think of video games and how much they’ve evolved – some of them feel almost real. Online buying is on the same journey.

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Enhance XR is at the forefront of several companies successfully creating the kind of digital shopping experiences that buyers want – ones that will soon be indistinguishable from our physical reality.

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How? For me, there are two keys to making a realistic online shopping experience:

• Creating high-quality 3D models – digital twins of products that capture every detail of their physical equivalent in terms of shading, texture, shape, color, etc.
• The use of a state-of-the-art 3D viewer with AR capabilities for customers to interact with, one that is easy to integrate in any platform and that delivers a seamless immersive experience across any mobile device or headset.It’s not just about 'seeing' a product but experiencing it in such a lifelike way that it feels real.

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And as the technology evolves, the business opportunity only grows, bringing new levels of confidence and convenience to online shoppers everywhere – and boosting the bottom line as a result.

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Furniture featured: ROCO / Muebles Romero.

Video games featured: Pong, Space Invaders, Pac-Man, The Last of Us 2, Final Fantasy XVI, Cyberpunk 2077.