Why 3D matters for commerce
In today's fast-paced business landscape, terms like metaverse, spatial computing, and spatial commerce have become commonplace in marketing and business discussions. However, beyond the terminology used, there is a fundamental component that stands as the true engine of any immersive experience: the 3D model, the essential foundation for building such realities.
We are witnessing a total immersion of commerce and advertising in this merged reality. Whether a company manufactures furniture, industrial equipment, fitness devices, etc., 3D models are the key to establishing an effective connection with customers in this new space.
Although some may view digital twins as an additional investment, it is crucial to understand the bigger picture. No one questions the cost of 2D photographs and videos, as their capacity to boost profits is recognized. In this sense, 3D emerges as the new standard in commerce.
Numerous companies have already embraced this trend, employing 3D models in all facets of their operations, from marketing strategies to sales processes. This approach not only leads to an increase in profits but also enhances customer experience. The technology is ready, and our interaction with the world unfolds in three dimensions. For companies aspiring to thrive in the future of commerce, adopting 3D models is not just a smart decision but absolutely essential.
