3 ways immersive commerce reduces costs and carbon
CEOs and C-Suites face the challenge of making their companies more sustainable and efficient. For many, the big question is whether they can be both sustainable and profitable.
This is where market leaders can provide inspiration. IKEA CEO Jesper Brodin says that the “future of retail is 100% circular,” and the company aims to be “truly circular” by 2030 – all while growing brand reputation, customer retention rates and sales. In my view, this sends a clear message to the whole industry of what´s to come – and the need for solutions.
SMEs are facing the same challenges, and they too can take steps to become more sustainable, profitable and loved by customers. I believe technology will be key in this context.
A viable solution SMEs can adopt now is 3D and augmented reality, and there’s three reasons for that:
- By letting customers see items in their spaces and virtually try before they buy, companies can reduce product returns by up to 30%.
- 3D and AR allows prototyping and market testing before committing to physical production.
- Companies can carry out demos of complex products anywhere in the world, without needing to ship physical models.
All of that adds up to huge savings in cash and transport emissions – a win-win that benefits the planet and the bottom line.
Today, innovative technological advancements can make this possible, with 3D and AR leading the way.
