6 tips for getting started with 3D and AR
Immersive commerce isn't just for big corporations. Today, it's easy and affordable for SMBs to incorporate 3D and Augmented Reality (AR) into B2B and B2C commerce.
Manufacturers can create product customization and visualization options both on-screen and in AR, thereby increasing conversions and reducing returns.
This is a framework with steps to consider for carrying out this transition to immersive commerce:
- Realize the Potential: Grasp the depth of 3D and AR's potential and align them with your business objectives.
- Secure Internal Support: Ensure alignment and backing from crucial company roles—marketing, sales, e-commerce managers, and even the CEO.
- Appoint an AR Champion: Designate someone within your organization to spearhead the AR initiative.
- Choose the Right Tech Partner: Opt for solutions that are comprehensible and manageable with your current team.
- Start Small, Think Big: Begin with essential 3D models (around 20-25) of products and progressively expand.
- Educate & Integrate: Train your team to seamlessly incorporate AR experiences across platforms and enlighten your customers about this innovative offering.ç
In essence, 3D and AR aren't just technical terms—they're pivotal channels reinventing how customers interact with products. Thus, an AR strategy is indispensable for modern businesses, irrespective of their size.
