Redefining customer journeys with 3D and augmented reality in an omnichannel world

Customer experiences are becoming increasingly challenging to navigate in the maze of digital and physical interactions that define our modern marketplace.

Traditional attribution models are proving to be insufficient in keeping pace with the intricate web of customer touchpoints. In response, e-commerce and marketing experts are turning towards omnichannel strategies to engage customers wherever they may be, striving for a seamless experience across all points of contact.

A pivotal player in this transformation is Augmented Reality (AR) and 3D technology, offering businesses the opportunity to meet customers in their current context. AR turns advertisements and billboards into interactive demos and immersive experiences, allowing brands to connect with customers in innovative ways, whether to inform, inspire, or entertain.

The integration of 3D configurations and AR into commerce not only enhances the shopping experience but transforms it into an adventure of product discovery, significantly increasing engagement metrics. Customers spend three times more time in immersive experiences compared to standard videos, demonstrating the profound impact these technologies have on consumer engagement.