Boost efficiency with 3D and AR
In the modern business environment, staying ahead of the curve often means leveraging cutting-edge technologies to improve efficiency and customer experience. 3D technology and augmented reality (AR) are two such innovations that offer significant advantages. Here are a few ways businesses can harness these tools:
- Scalable personalization for high-variant products: Offering personalized options for products with numerous variants can be labor-intensive and time-consuming. By utilizing 3D models and 2D images, businesses can provide scalable personalization. This method reduces labor costs as it eliminates the need for extensive verbal explanations of complex options. Customers benefit from visually exploring different product configurations, enhancing their overall experience and satisfaction.
- High-fidelity display of textures, colors, and materials: One of the challenges in selling products that rely heavily on their physical attributes, like texture and color, is accurately conveying these qualities to customers, especially online. 3D and AR technologies allow businesses to digitally showcase their entire product range with high fidelity. This approach saves costs associated with sending physical samples, such as fabrics, across the globe. It also prevents losing potential sales from customers who cannot visit a physical store, offering them a lifelike online shopping experience.
- 'Try before you buy' experiences: A significant advantage of AR is the ability to offer 'try before you buy' experiences. Customers can use AR to visualize products in their own space, whether it's a piece of furniture in their living room or a new color on their walls. This reduces the costs associated with product returns and the logistics of sending out samples. Customers can make more informed purchasing decisions, leading to higher satisfaction and fewer returns.
