Virtual showrooms: Driving customer reach

Virtual showrooms break physical constraints.

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IKEA, BMW, and Amazon are enhancing customer engagement and boosting sales with digital spaces that closely match, and often improve, real-world experiences.

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Leveraging 3D, augmented reality (AR), and virtual reality (VR) – aka 'spatial computing' for many– these showrooms let customers explore, personalize, and visualize products.

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To choose the right approach, executives should consider three main factors before getting started:

• Level of immersion required
• Quality of product visualization
• Need for reach and distribution

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By creating immersive experiences and leveraging AI, businesses can exponentially increase global client interactions at a fraction of the cost.