Virtual showrooms: Driving customer reach
Virtual showrooms break physical constraints.
IKEA, BMW, and Amazon are enhancing customer engagement and boosting sales with digital spaces that closely match, and often improve, real-world experiences.
Leveraging 3D, augmented reality (AR), and virtual reality (VR) – aka 'spatial computing' for many– these showrooms let customers explore, personalize, and visualize products.
To choose the right approach, executives should consider three main factors before getting started:
- Level of immersion required
- Quality of product visualization
- Need for reach and distribution
By creating immersive experiences and leveraging AI, businesses can exponentially increase global client interactions at a fraction of the cost.
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