Revolutionizing customer journeys with 3D and augmented reality

The customer journey has evolved into a complex network of interactions, spanning both digital and physical spaces, rendering traditional attribution models inadequate. In response, ecommerce and marketing experts are adopting omnichannel strategies to engage customers wherever they are, aiming for a seamless experience across all touchpoints.

A key player in this transformation is Augmented Reality (AR) and 3D technology, offering businesses the opportunity to meet customers in their current context. AR transforms ads and billboards into interactive demos and immersive experiences, enabling brands to connect with customers in innovative ways, whether to inform, inspire, or entertain.

The addition of 3D configurations and AR into commerce not only enhances shopping but turns it into an exploratory adventure, significantly increasing engagement metrics, with customers spending three times longer on immersive experiences than on standard videos.