Online selling

Explore seven IKEA marketing strategies that boost online conversions, from relationship marketing to AR, and drive e-commerce success.

Discover how a virtual showroom unlocks the capabilities your furniture business needs to thrive in a digital-first shopping landscape.

Discover how brands like Home Depot, Lowe’s and IKEA are using digital twins to create retail’s interactive and immersive future.

DTC furniture companies are capturing the market share of traditional furniture retailers. But will they replace them? This DTC furniture guide discusses how the furniture industry is transforming. And its latest development: eliminating the middleman.

Every firm needs to know how to write product descriptions that sell. Compelling copy, SEO-optimized text and 3D and AR provide the answers.

The challenge of how to increase ecommerce conversion rates is one that the furniture industry has grappled with acutely, delivering benchmarks that lag behind those of other sectors. Research has found average furniture conversion rates to be as low as 0.5%, compared to 2.25% for all industries. Cart abandonment rates are also extremely high. But now some of the market’s biggest players are employing technology to remarkable effect, exceeding benchmarks and expectations at the same time.

Consumer behavior has changed dramatically in recent years, which makes understanding online buyer expectations crucial for players in the digital marketplace – and, in an increasingly omnichannel environment, the physical space too.

Insider guide: How furniture companies can increase conversion rates in ecommerce

Leading brands are beginning to embrace the metaverse by offering their customers revolutionary new experiences. Technologies such as augmented reality (AR) and virtual reality (VR) and making shopping in the metaverse immersive, engaging and fun.

For brands that haven’t yet implemented 3D and AR, the first question many ask is how to go about it. The good news is that integrating immersive experiences into a website’s product pages is both simple and effective – and causes no disruption to existing systems.

Returns are a natural part of the commerce ecosystem, so it is to be expected that some level of stock will be sent back to the warehouse. But when they start cutting into your profit margins, something has to change.

Immersive tech is transforming the way people update their homes. With AR home design, for makeovers, guesswork is out, and certainty is in.