The simplest way to create lifelike, premium 3D product visualizations for furniture marketers

Discover how to reduce business costs by using 3D and AR to enhance, streamline, and automate operations across an array of uses cases.

For business leaders asking how to improve company efficiency, here’s how 3D and augmented reality bring gains across a host of operations.

Discover how to boost online sales with our top 10 augmented reality tools. Enhance customer experience and drive revenue growth effectively.

The IKEA Kreativ app brings together the key technologies, including 3D, AR and AI, that are reshaping the way furniture is sold.

Traditional customer journeys are changing as buyers seek more immersive experiences in online shopping. Visuals, especially in ecommerce, play a pivotal role. "The importance of ecommerce photography in online shopping" is evident as innovative formats like 3D and AR enable better-informed buying decisions. With 77% of people preferring 3D and AR, embracing these technologies can give companies a competitive edge.

No one doubts that great visuals are an indispensable part of product marketing. But as visuals evolve, investing in the most engaging and effective new formats helps firms differentiate their products and gain a competitive advantage.

Compatibility is a huge factor in the success of immersive commerce integrations, impacting the core pillars of distribution, user experience, and the cost-effectiveness of the solution. For businesses looking to harness these powerful digital experiences to enrich customer journeys and drive profitability, understanding the importance of compatibility is key to maximizing the potential of their rollout.

A new report forecasts consumer spending on physical goods through AR is set to more than quadruple by 2027. As demand for immersive product experiences drives adoption by business, the evidence of 3D and AR’s power to influence sales and turn browsers into buyers continues to mount.

For brands that haven’t yet implemented 3D and AR, the first question many ask is how to go about it. The good news is that integrating immersive experiences into a website’s product pages is both simple and effective – and causes no disruption to existing systems.

Buyers expect product personalization options, but displaying all choices is a challenge for firms. The solution? A 3D product configurator.

Learn "How will Apple Vision Pro affect retail" with insights into its immersive, game-changing impact on the shopping experience.

With booming consumer demand for 3D and AR experiences, businesses are recognizing the transformative power of the technology to revolutionize commerce. This comprehensive guide provides companies with everything they need to know to integrate immersive technology into their platforms, quickly and seamlessly.

In the post-pandemic era, bricks-and-mortar retail has enjoyed a revival – while ecommerce is still growing rapidly. As a more complex and nuanced picture of consumer behavior emerges, this article examines how 3D and AR is the unifying solution businesses need in an omnichannel world.

In this comprehensive guide, we will explore the profound impact of 3D and AR in ecommerce, examining the use-cases and benefits, and providing best-practice guidance for how to leverage this technology to revolutionize the online shopping experience.

In an age where digital shopping experiences are evolving rapidly, the question of how to increase ROI has a new answer. 3D and augmented reality (AR) stand out for their ability to bridge the physical and virtual worlds.

Digital 3D models are transformative assets for any business, so it’s essential to get them right. Our insider guide outlines six key insights into how to create high-quality 3D product models that can revolutionize everything from design to marketing.

Discover how brands like Home Depot, Lowe’s and IKEA are using digital twins to create retail’s interactive and immersive future.

Immersive technologies such as 3D and augmented reality (AR) offer businesses radical new ways to improve customer experience (CX), streamline their operations, and boost brand perception. 3D and AR have already brought positive disruption to ecommerce, and with adoption of immersive technologies accelerating, there’s no going back.

Immersive technologies offer brands the ideal way to better connect with their customers, create memorable marketing experiences, and craft engaging customer journeys. With 3D and AR, marketers have a powerful new toolkit with which to inform, inspire, and delight their target audience.

For many consumers, augmented reality (AR) is already expected as standard when shopping online. Companies that have integrated 3D and AR into their ecommerce platforms have benefitted from improved customer journeys, increased conversion rates and reduced product returns – and those that haven’t risk being left behind.

How AR is used in business: For consumers it brings convenience and immediacy to the customer journey – making it “an essential technology.”

Augmented reality is a powerful tool that is revolutionizing the fields of entertainment, online commerce, manufacturing, and more. But there are subtle variations in the technology fueling these new experiences, and in this article, we’ll break down the different types.

Insider guide: How furniture companies can increase conversion rates in ecommerce

Augmented reality has already changed the way we shop, but do AR portals herald an even greater shift? Soon, shops could come to customers...

Niche marketing involves hyper-focusing your marketing efforts on a small and well-defined target group. This highly profitable strategy is best for companies with a limited budget.

Consumer behavior has changed dramatically in recent years, which makes understanding online buyer expectations crucial for players in the digital marketplace – and, in an increasingly omnichannel environment, the physical space too.

Digital transformation, led by 3D and augmented reality (AR) technologies, can not only help organizations keep the stubborn problem of overstocking down, but also amplify sales, reduce costs and improve customer experience

A survey revealed that 56% of C-suite executives admitted to implementing AR technology, and 35% more companies would do so in the coming years. The next stage in the evolution of a company is becoming a virtual reality company – one that uses, produces or distributes AR technology.

A fully immersive retail experience is the next big thing in online shopping and augmented reality (AR) and virtual reality (VR) tech will help with this. Read on to find out how.

The dual trends of visual search and 3D/augmented reality represent a vast, untapped gold mine for brands and businesses.

Virtual reality is no longer just a concept of sci-fi and action films – it’s changing the way we live in many aspects of life, including e-commerce.

Discover how a virtual showroom unlocks the capabilities your furniture business needs to thrive in a digital-first shopping landscape.

Learn How to Boost Furniture Sales with AR! Download our free ebook for expert tips and strategies to elevate your sales and engage customers effectively.

It’s time for businesses to get versed in the language of the visual, such as augmented reality (AR) and 3D, and leverage virtual experiences.

IKEA’s entire product catalog can now be viewed in 3D when searching in Google. Those who have a supported device can also see the products in their own space with an additional click of a button.

In today’s fast-changing business landscape, SMBs face a tricky challenge: attracting and retaining customers. Creating a great customer experience is essential.

Augmented reality (AR) is a big boost for conversion as it allows customers to see exactly how an item will fit into their lifestyle and can also be a practical tool for large items, such as sofas and other household furniture. But how does that translate into

AR software helps users integrate digital projections of objects into the real world seamlessly. This helps buyers trial products virtually, increasing their likelihood of purchasing.

Adding 3D and augmented reality (AR) designed ‘magic moments’ to brand touchpoints can turn them into customer attention magnets and sales conversion flywheels.

By translating complex business aspirations into clear task lists for teams, strategic roadmapping offers organizations and brands the surest path forward in times of uncertainty

By triggering transformational changes in go-to-market strategy and online demo outreach, 3D and AR technologies can help those involved in sales coaching and business development mentoring reimagine the impact of their sales force

Cramped stalls and pint-sized kiosks have traditionally prevented manufacturers of large and unwieldy items from showcasing products in their full glory at trade fairs and exhibitions; 3D and augmented reality (AR) technologies are upending that paradigm – with a super-sized solution.

3D and augmented reality (AR) is letting manufacturers and retailers of outdoor furniture take their long overdue bite out of the e-commerce pie

Leading brands are beginning to embrace the metaverse by offering their customers revolutionary new experiences. Technologies such as augmented reality (AR) and virtual reality (VR) and making shopping in the metaverse immersive, engaging and fun.

Top marketing CEO Mark Penn has predicted that augmented reality (AR) and artificial intelligence (AI) are set to revolutionize the digital advertising industry. According to the Stagwell chief, AR is still in its infancy but has enormous potential as a new advertising format that can help and not hinder shopper experience.

Business and commerce leaders are bred to combat disruption and trained to take curveballs head on. We blend insight and foresight to indulge in some crystal ball gazing and empower leaders with a heads-up on the standout trends they will want to look out for - and leverage - in 2023.

With a million rivals competing for the attention and affection of an infinite buyer pool, retail companies must constantly deliver outstanding customer experiences (CX).

Businesses are leveraging 3D and augmented reality to grow sales and offer unique ecommerce experiences. We catch up with John Watkins from Pepe Garden, a leading British outdoor furniture manufacturer to discover how his company has integrated 3D and AR into the customer journey.

Augmented reality is bringing e-commerce to life and raising the bar for customer expectations as shoppers interact with brands more intimately.

Will 3D and augmented reality (AR) herald the beginning of the end of the 2D era? While that’s anyone’s guess, one thing is for certain: it signals the beginning…of something wonderful.

Creators and connoisseurs are levering the newest interior design trends and harnessing the power of 3D and augmented reality (AR) to create their dream spaces.

Meta has expanded its augmented reality advertising offering by integrating it with Facebook Reels Ads and Facebook Stories. This launch will enable advertisers to create more immersive experiences and AR filters for Meta's younger Gen Z audience.

Extended reality blurs the line between virtual and real-world experiences through cutting-edge technology.

Mark Zuckerberg used his keynote address to unveil two new mixed-reality interfaces at Meta Connect 2023. Here’s what it means for the future of immersive commerce and mixed-reality environments.

Insights-driven AR helps brands personalize buyer journeys by displaying relevant augmented reality content based on past consumer interactions. Businesses can implement it to improve their customer experience, boost sales, and stand out from their competitors.

Industrial digitalization streamlines manufacturing processes with technology and earns the company high returns.

Immersive tech is transforming the way people update their homes. With AR home design, for makeovers, guesswork is out, and certainty is in.

Explore seven IKEA marketing strategies that boost online conversions, from relationship marketing to AR, and drive e-commerce success.

Understanding AR, VR and MR: the stack trio that opens the flood gates to memorable customer experience, high-signal communication and uninterrupted business growth.

Snap Inc, the parent company of Snapchat, has launched a suite of advanced tools that enable businesses to integrate the social media company’s augmented reality (AR) technology into their own channels. AR Enterprise Services (ARES) will offer more than just photo filters and lenses – it will allow companies to provide immersive and personalized experiences to their customers, leading to increased confidence in their purchases.

Customer expectations are evolving rapidly. Companies can use eCommerce analytics to identify emerging trends and make better business decisions.

Traditional sales strategies such as single-channel and multichannel have their benefits, but an omnichannel ecommerce strategy brings much more to the table.

Augmented reality (AR) is rapidly being integrated into manufacturing processes by companies seeking the benefits of industrial digitalization. With uses from prototyping right through to assembly, the technology will simplify a host of tasks.

‍The AR VR automotive industry is growing rapidly. Augmented reality cars are here to stay, and they will make driving safer.

The construction industry is looking to technology to streamline various processes and increase productivity. Augmented reality architecture is at the forefront of this emerging trend.

In recent years, augmented reality (AR) and 3D visualisations have radically changed the way consumers and brands interact. Now the future of e-commerce sits on the cusp of a further revolution, being driven by the metaverse – and its impacts are already being felt.

The challenge of how to increase ecommerce conversion rates is one that the furniture industry has grappled with acutely, delivering benchmarks that lag behind those of other sectors. Research has found average furniture conversion rates to be as low as 0.5%, compared to 2.25% for all industries. Cart abandonment rates are also extremely high. But now some of the market’s biggest players are employing technology to remarkable effect, exceeding benchmarks and expectations at the same time.

The average e-commerce return rate is two to three times that of physical retailers, so returns cost businesses a ton of resources. Should companies still provide them to customers? Can businesses reduce the return rates? Read the blog to find out.

A strategically deployed 3D and augmented reality (AR) game plan can help businesses convert curious decision-makers into loyal patrons

Profit margins are a sign of a buoyant business – but are they the best metric when determining success in the furniture sector? This article explores the concept of furniture profit margins, strategies to improve them, and how they compare to other business metrics.

Creative direction professionals are taking to the limitless, magical possibilities of 3D and augmented reality (AR) like a duck to water, transforming both communication and growth for businesses

DTC furniture companies are capturing the market share of traditional furniture retailers. But will they replace them? This DTC furniture guide discusses how the furniture industry is transforming. And its latest development: eliminating the middleman.

Returns are a natural part of the commerce ecosystem, so it is to be expected that some level of stock will be sent back to the warehouse. But when they start cutting into your profit margins, something has to change.

The AR market size is currently 16.58 billion USD, and it is expected to grow in the future. As more and more companies integrate AR technologies, AR companies will become more important.

Every firm needs to know how to write product descriptions that sell. Compelling copy, SEO-optimized text and 3D and AR provide the answers.

Companies like Nike have implemented business process transformation and have managed to simultaneously future-proof themselves and capture a high market share.

3D and augmented reality (AR) helps brands reposition by engaging new buyers, expanding presence virtually and showcasing brand essence.

The capabilities enabled by 3D and augmented reality tech are bringing a revolution in how companies approach the B2B sales cycle stages.

Today, sales teams must prioritize relationship-building before jumping to selling. Cold calling is less effective as a tool for building sales relationships that last.

Disruptions that attract the markets’ attention usually end up in the crosshairs of C-suites and founders; 3D and augmented reality technology (AR) are no different

Augmented reality in e-commerce has been steadily growing as brands recognize its ability to drive customer engagement. From fashion to home improvement, AR helps customers immerse themselves in the complete shopping experience from the comfort of their own sofas.

3D and AR represents an unprecedented opportunity for retail businesses to seize the initiative at key steps of the buyer journey – be it creative marketing messaging, highly dynamic demos and presentations, or mining user data and feedback.

Augmented reality (AR) has come a long way since the days it was viewed as too expensive and sophisticated for businesses looking to invest in digital transformation. According to Statista, revenue in the AR and virtual reality (VR) market is projected to reach US$31.12bn in 2023 with an annual growth rate of 13.72% (CAGR 2023-2027), resulting in a projected market volume of US$52.05bn by 2027.

With quicker learning curves & better academic outcomes, 3D & augmented reality in education is changing K-12, college & training programs.

Shoppers of the future will prioritize real-life buying experiences while craving technological advancements that enhance their overall journey, according to new research by Klarna. A remarkable 81% of Gen Z and Millennials expect augmented reality (AR) to play a pivotal role in elevating their in-store shopping experiences.

Delaying strategies are no longer an option. Here’s a clutch of 3D and AR mobile apps that reveal what that action looks like.

Art and technology may not seem like an obvious match – but pioneering new techniques underpinned by 3D and augmented reality (AR) are causing a stir among creatives

New brands are springing up in the retail space every day. Those ones that want to stand out and retain their customers must focus on providing a memorable shopping experience.

Advances in immersive commerce are causing furniture sellers to overhaul their customer engagement strategies. 3D and augmented reality (AR) are at the forefront of this shift.

The latest AR in healthcare technologies are revolutionizing patient care, improving practitioner training, and enabling new approaches in the fight against disease.

3D and AR technology are disrupting every industry by helping brands provide immersive customer experiences.

Brands can use AR in marketing to create novel, immersive campaigns to delight customers, capturing an audience’s attention in order to stand out from the crowd.

Brands are using AR technology to create distinct and engaging customer shopping experiences

Ensuring AR compatibility is mandatory for businesses looking to integrate 3D and AR technology on their web pages so that customers can have inclusive and immersive customer experiences.

Furniture shopping is being transformed by omnichannel. 3D and AR take it to the next level. Discover the final 4 strategies to integrate into your commerce approach.

Apple Vision Pro takes immersive augmented reality (AR) experiences to new heights. Together with AI, it is a divine match for commerce.

A property search platform has incorporated AR and VR technologies to enhance the customer experience for real estate shoppers. 3DAPARTMENT.com allows customers to visualize their future homes in three dimensions, take virtual tours of properties, and place virtual furniture in their space.

The launch of Apple Vision Pro (AVP) has stirred up interest from many different industries all eager to work out how the technology will enhance – or alter – life as we know it. Here’s how it will disrupt commerce.